Jonah Lehrer -- hailed as "an important new thinker" by The Los Angeles Times -- is the author of Proust Was a Neuroscientist and the instant bestseller, How We Decide. Captivating, accessible, and never dull, he talks about how we make decisions -- and how we can make better decisions. "Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making," says Dan Ariely (Predictably Irrational). "He makes us much wiser."
Lehrer, 27, has been called "something of a popular science prodigy," by The New York Times, a man of "considerable talents." He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar. His book, Proust Was a Neuroscientist, about how great artists anticipated brain science, is already a modern classic. Currently, he is a Contributing Editor at Wired. He has also written for The New Yorker, SEED, and The Washington Post, and is a Contributing Editor at Scientific American Mind and NPR's Radio Lab.