fundraising discussion - advancement campaigns

Hello all!

We discussed exchanging emails and creating a forum for continued discussions. I was hoping to solicit some ideas from you and am attempting to use the conference site.

The company for which I work has never done an annual campaign persay. Individual giving has completely been left on the table basically. Now that we've completed a capital campaign and constructed a building, I want to make a recommendation that we make a big tadoo of launching an individual giving program. I was thinking of an advancement campaign. 

For anyone who knows much about advancement campaigns, could you give me (us) a sense of how it works. What the components are, how you pitched it, etc. And/or any links or publications that would be helpful in this endeavor.

Thanks very much!

Mercedes Rohlfs

mercedes@theaterwit.org